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Web Survey Bibliography

Title Disk by mail for industrial survey research
Author McNaughton, R. B.
Source Industrial marketing management, 28, 3, pp. 293-304
Year 1999
Database ProQuest
Access date 21.07.2004
Abstract Disk by mail (DBM) offers an alternative to traditional pencil-and-paper surveys that achieves some of the benefits of in-person interviews at a comparable cost. DBM provides a solution to some of the unique problems encountered when conducting research that involves firms in business markets. A review of DBM is included, and compared with both pencil-and-paper surveys and online surveys. The response effects of computerized questioning are discussed, and a recent study of international channel selection by software firms that illustrates this method is described.
Access/Direct link ProQuest (abstract)
Year of publication1999
Bibliographic typeJournal article
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Web survey bibliography - 1999 (45)